The Mobile Wallet
in Canadain-deoth Canadian consumer insights into the appeal of a mobile wallet
The Mobile Wallet in Canada is the most comprehensive consumer acceptance test of a mobile wallet concept ever conducted in Canada. With mobile payment technology surging ahead, is it leaving the consumer behind? Does the consumer want or need a Mobile Wallet? A TSI/Hotspex survey among 1,000+ Canadian mobile phone users and smartphone intenders looks at consumer ‘app-rehension’ over the Mobile wallet, and what’s behind it.
For all players in the mobile payment ecosystem, the Mobile Wallet in Canada report offers in-depth insights into the key success criteria for this new payment technology. It comprehensively answers the following important questions:
1. What are the primary obstacles to the mobile wallet adoption?
2. What would clear the path for widespread consumer acceptance?
3. What do consumers think and feel about integrating this technology into their everyday lives?
4. What are the mobile wallet functionality ‘hot buttons’ and watch-outs?
5. Which provider is the ‘most likely to succeed’ according to consumers?
To find out more about the study, please click here.
Canadian payments forecast - 2010
a comprehensive review and forecast of payments in Canada
The Latest Research
on the Canadian Payments Industry
Canadian Payments Forecast, 2010 is the most comprehensive and authoritative independent strategic review, analysis and market forecast available on the Canadian payment industry. New research from Technology Strategies International examines how consumer payments fared throughout the recent recession, analysing how different payment mechanisms performed, which demonstrated resilience and which were affected the most.
A strategic resource for payment professionals, Canadian Payments Forecast - 2010 provides essential in-depth planning information for anyone involved in Canada's payment industry.
To read a summary of the key findings of the study, please click here.
new research in-depth analysis and foresight
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Mobile payment technology is being hyped as the next big innovation in the payments world. But do consumers need or want a mobile wallet? And what are the key issues? More…
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