the mobile wallet in Canada
TABLE OF CONTENTS
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Executive Summary
Introduction
- Objectives of the study
- How we did it
- Significance testing
- Sample profile
Core Measures of Mobile Wallet Success
- Future Usage Intent, by Issuer
- Ease of Understanding
- Believability
- Appeal
- Difference
- Recommendation Intent
- Likelihood of Success
Unpacking the Mobile Wallet Concept
- ClickSpex Analysis – Likes, Dislikes and ClickSpex Heatmaps
- Consumer Feedback by Zone
- What it is
- How to use it
- Preferences
- Discounts / offers
- What makes the Mobile Wallet Appealing?
- What are the Key Concerns?
- Consumer Suggestions for Improvement
Digging beneath the Surface
- How Emotionally Driven is the Mobile Wallet?
- What Emotional Reactions are Evoked by the Mobile Wallet (EmotiSphere Heatmaps by Segment)
- Key Emotional Drivers
- Which Personality Attributes are Associated with the Mobile Wallet – (PersonaSphere Heatmaps by Segment)
- Key Personality Drivers
- What are the most Important Rational Drivers of Success? (CogniSphere)
Understanding Segments
- Gender
- Age
- Income
- Education
- Region
Criteria for Success
- Strategies for Addressing Consumers Concerns
- Dialling up on Key Emotional and Personality Drivers
- Focusing on Key Segments for Early Adoption
- Positioning the Mobile Wallet for Success